Desiree Perez – The Heart of Roc

Women have been making their statement in almost all the industry available today. Gone are the times when women take the backseat and let men do the driving. This trend has continuously happened and increased in acceleration over the years.One of the most prominent names in Hollywood’s music industry is Desiree Perez. She and her husband Juan Perez are part of the Hova Circle of Influence – a group of investors and influencers who are within the entertainment and music industry. Desiree is the motivating force behind Roc Nation.Desiree Perez is the COO (Chief Operating Officer) of Roc Nation and is considered as one of the top music female executives in Hollywood. She is the key figure behind the popularity and success of music artists for the past twenty years.

Her name is linked to Shawn Carter or more popularly known as Jay-Z, whom she helped turn into a business mogul from being a rapper.Desiree is actively involved in the Shawn Carter (SC) enterprises and the other development of the SC business interest within the music industry. Likewise, she has been with Roc Nation ever since 2009 and has indeed been an integral part of its growth through the years.Desiree Perez’s name has recently attained prominence despite her being a very private person due to the comment made by Neil Portnow (Recording Academy President) who said that women need to “step up” in the music industry.

Desiree was one of the many women in the music industry who reacted strongly against the comment by signing a letter addressed to the Recording Academy, which calls for the academy to be more transparent and inclusive with their dealings.Success has not been easy for Desiree to achieve within the male-dominated music world of Hollywood but she certainly proved her prowess as a negotiator and business executive. Although she may be seen with popular and sought-after music artists as that is part of her job, she prefers not be considered as one. Her shrewdness steadiness, toughness, and compassion have absolutely made her a very successful figure in her own right.