Jodie Pozo-Olano recently wrote an article for Entrepreneur about the growth in the education technology market. She is a guest writer for Entrepreneur and acts as the principal strategist at MDR. The report, “What your Edtech Product Needs to Get a Gold Star from Educators” reveals that the “build it, and they will come” mindset does not work in the education market. Teachers want to see that the product solves their problems and fulfills the needs of their issues before they are willing to make the purchase.
After a four-year low in 2016, the education technology market finally began to rise again in 2017. The industry spent nearly $1.4 billion according to PitchBook, and it was expected to spend $1.5 billion in 2018. However, many investors and entrepreneurs are worried that the industry will not hit that benchmark because of the current political administration and the belief that the U.S. federal education budget will be cut.
However, some Edtech companies are still receiving funding. Nearpod raised nearly $21 million in funding according to TechCrunch and revealed more than 300 digital lessons. Classcraft also received an early investment of $2.8 million.
One company that has succeeded in understanding the needs of the education community is ClassDojo. The company was developed by Sam Chaudhary with the intent to solve the teacher’s problems. He discovered an issue between the parents and teachers throughout his research. He found that both parents and teachers alike wanted more communication. Previously, the main conversation about the student’s progress occurred at the parent-teacher conferences. Sam Chaudhary bridged the gap with his app ClassDojo.
The award-winning app is available in more than 35 languages and has become a hit in more than 180 countries. In the U.S., the app is used in 90% of classrooms in the K-8 section. They designed the app to foster trust between the parents, students, and teachers. They allow customized feedbacks so each student can progress more quickly with personalized teaching. Parents are also able to see their child’s progress at any time as well as any other information the teachers share with them.
Find out more about ClassDOjo: http://www.businessinsider.com/ed-tech-startup-classdojo-is-going-viral-2016-7