Desiree Perez is the leader of Tidal, and she is managing a music service that is different from any other on the market. They are in direct competition with Apple, and they are forcing the service to compete in a market they once owned. Desiree is doing wonderful work with the company, and she has created a modern brand that people want to use. This article explains how Tidal is becoming more powerful than other music services.
#1: How Does Tidal Compare?
Tidal is a fine comparison to Apple music in that it offers listening to a number of songs, and users may purchase songs if they wish. Tidal wishes to be open to many people, and they are offering a lower price point to customers on their products. Each new product will help customers build their libraries, and it is a fun company to work with because it feels modern.
#2: How Is Desiree Leading The Company?
Desiree is leading the company from a perspective that is outside the box. She knows the company will grow on its own as more people become interested in their music, and she wants to see the company have traction with both Apple and Android users. The Tidal brand will be one everyone relates to, and it is a brand that will have more customers in the future because of its larger appeal.
#3: Remaining Open To Low Prices
Low prices from Tidal will help keep the market competitive, and everyone who is interested in paying less to listen to music will gravitate to the brand.
Customers who migrate to Tidal will find the company offering a service others cannot, and they will spend less on their music every month. Desiree Perez’s work with the company has kept it as competitive as possible, and she understands the business will survive well because they are doing something different from other companies.
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