Makeup isn’t just to conceal imperfections, but instead is a form of personal freedom and self expression, according to Doe Deere. Doe is the CEO and founder of the well known Lime Crime Cosmetics. Doe insists that beauty doesn’t have to be “natural” or what “looks best” to others. Instead its about what feels right to the user. With these beliefs in mind, she launched her own cruelty-free, and quite magical, colorful cosmetic line. In 2008, Lime Crime was born and the result was an animal-friendly makeup line with an international base of loyal fans. Lime Crime prides itself in their intensely pigmented, vibrant and bold lipsticks, eye shadows, and nail polishes. Doe named her brand after her favorite color with the hopes of making cosmetics so “vivid and bright that wearing them might as well be illegal”! Because Doe rose to success on her own, she is an avid fan of other female entrepreneurs and businesses. One of her favorite things to do is mentor other self-starting women as they enter the world of business. She is very welcoming of questions via her social media platforms. When asked where the idea for Lime Crime came from, she explained that it all started when she registered and account on eBay called limecrime. There she modeled her very own DIY fashion line where she wore all of the pieces herself. Her intention was to have her whole look ‘on brand’ so her crazy colorful makeup became a regular thing she displayed with her clothing. She had the idea of creating her own makeup line while making her clothing because found that colorful makeup was very difficult to find, so she launched her own cosmetics to fit her crazy style. Many people entering the business world have asked how they should go about bringing their own ideas to life as Doe has. Doe says the key is to wait for inspiration very patiently, then when it hits act quickly and decisively. She also stresses the importance of trying out the product out for yourself before it goes to production. Its important to be passionate about your product in order to stay true to your brand and customers. According to her, being true to yourself is the only way to make an impact is to stay true to yourself. As an entrepreneur, one thing that she recommends everyone to do is to trust their gut.
Visit www.doedeere.com for more information.