Evolution of Smooth is a popular skincare brand that’s slowly making it’s way nationwide. The company has updated the boring normal chapstick with different colors and scents as well as added the new ball container.
In 2009, Evolution of Smooth made their way to everyday stores like Target, Walgreens and eBay. After people started slowly noticing the little balls of balm, they were picked up by fashion editors and landed in magazines. With more and more exposure, they were then used by pop icons and are all over music videos. While other companies focus on traditional marketing, Evolution of Smooth has found it’s customers in social media and pop videos. Now they’re worth over 250 million and stand in second place as the best selling lip balm. Mehra who’s a package expert teamed up with one of the owners Jonathan Teller and developed the incubators for the ingredients. At first they wanted to do toothpaste and oral care but after discussing it with the board, they felt they were fit for skin and lip care. EOS lip balm went out on their own and created their own facilities to manufacture the lip balm. This has cut their creation cost down to compete with the other companies and drive in more revenue long term.
With all of these incredible feats, it’s not a surprise to see Evolution of Smooth(https://evolutionofsmooth.com/limited-edition.html
) this successful. With their revenue estimated to exceed 2 billion dollars by 2020, EOS is here to stay and innovate the future industry.
To learn more, check out evolutionofsmooth.com.