Joel Friant: Serial Entrepreneur turned Spice Inventor

Joel Friant is a steady hardworking indivual, who is known throughout the internet globally, as a serial entrepreneur, small business owner, and a free-market enthusiast. This particular individual loves eating habanero peppers, enjoys cooking Thai food cuisine, and is the creator to his own flagship product the Original Habanero Shaker.


The idea of the Original Habanero Shaker started when a friend of his from high school introduced the habanero pepper over to Joel Friant. He took one bite out of the habanero pepper and it was in that that very moment, Joel Friant realized he had a brilliant idea. He immediately became hooked on the habanero pepper and wanted to work on his idea, but it wasn’t took some time before he accomplish his goals. This is how the idea of the Original Habanero Shaker product started to evolve.


Joel Friant decided to open up a restaurant business in 1995, so that he could learn more about the food industry. Then later on, he focused on developing his project for the habanero shaker.


He eventually had to travel over to Jamaica, to try the various types of habanero peppers. His idea was to create a habanero shaker that was made with 100% real habanero. It was then broken down into habanero flakes by harvesting the peppers when the plant is dry, ripe, and mature. A few years later, Joel Friant his product the Original Habanero was released in the grocery stores.


This multi-talented entrepreneur in 2012 also put his hard work into learning how to sell online with Amazon and eBay where he stumbled across e-commerce and he realized he had a better chance at selling his product through there as well. Sure enough his plans of the Original Habanero Shaker turned out to be a success. Joel Friant is currently finding new ways to improving the taste from the Original Habanero Shaker.