Krishen Iyer is the CEO of a Fresno-based company known as Managed Benefit Services, which used to be called Quick Link Marketing. The company primarily deals with the verticals of health plus dental insurance marketing as well as leads and consulting. Iyer is best known for his amazing entrepreneurial acumen and extensive expertise and experience in client relations, digital marketing, and technical development. He contributes to philanthropic efforts and his privately held companies.
The idea to start Quick Link Marketing came out after the realization that there was a need for connecting companies that need specialized marketing solutions with the lead generation companies that can provide such solutions. Also, lack of the availability of this service in the market led to the formation of the company. Krishen Iyer uses communication as his key when it comes to bringing ideas to life.
He believes that the best ideas are often the product of various viewpoints gained through strong communication efforts regarding a particular idea. The trend that excites Iyer is the growing specific marketing analytics that is available to them, which allows them to refine their approach with the purpose to achieve the best possible outcomes for their clients.
The habit that makes Krishen Iyer become a more productive entrepreneur is that he has always been inquisitive and poses many questions to all types of people. This has allowed him to see how varied perception can be from different people. Iyer recommends people to try and understand that communication is a talent and a skill at the same time; entrepreneurship needs this particular skill to be consistently refined over time.
The strategy that has helped Krishen Iyer to grow his business is advanced techniques in the collection of data and analysis. This has allowed the business to develop precise strategies for growth; that level of precision decreases risk while enhancing the likelihood of efficacy of a strategy.
Read his interview on Ideamensch