Sweetgreen is one of the few companies that are championing the farm-to-table fad that is redefining how individuals diet. The high-end salad chain aims at delivering organic and fresh meals to its customers differently. Sweetgreen has re-ignited the conversations about healthy living, given that the most prominent food chains at the moment deal with junk food.
The beautiful salad chain is the brainchild of Nathaniel Ru together with his two friends. The trio discovered a significant gap in the food industry when they were in college. At the moment, there were very few restaurants that offered healthier portions and those that were available were bland.
Today, Sweetgreen boasts of a national presence in the United States with its restaurants located in over sixty locations in the US. Despite the fact Sweetgreen has invested in physical stores, thirty percent of the company’s transactions are facilitated by the business’ mobile app and website.
According to Nathaniel Ru, technology plays a significant role in the company. Without technology, an enterprise cannot deliver a unique shopping experience to its customers. When Nathaniel and his friends started Sweetgreen, they were lucky to get financial backers such Daniel Boulud, Steve Case and Danny Meyer who had a lot of experience in the food industry.
Nathaniel Ru and his fellow co-founders have come up with the best management strategies that put the company ahead of the pack. According to the three CEO’s, Central headquarters do not play any significant role in business.
A decentralized system enables an enterprise to have a local face in the regions it operates. On five occasions spread across the year, Sweetgreen’s administrative offices are closed for all the employees to work at the restaurants. This act fosters an enterprise culture and a sense of ownership of the business within the staff.
The three CEO’s of Sweetgreen are Jonathan Neman, Nathaniel Ru, and Nicholas Jammet. The three businessmen have a lot in common. All of them were born in middle-income families that relied on family businesses as a source of livelihood. The trio decided to start Sweetgreen when they noticed that the Georgetown locale was underserved by green restaurants.
Their approach to healthy dining deviated from the norm because they were able to incorporate others aspects such as music that made it exciting. The first challenge they encountered when they began was a slowdown in business because most of their customers who were students had taken a winter break.
Read more: Nathaniel Ru | Dynamic Dialogues