Ross Levinsohn Is the Natural Choice for CEO at Maven
As the new CEO at Maven, Ross Levinsohn is looking forward to the future. He has big plans for the company, and his digital media prowess is sure to make a real impact on the company’s overall success. In order to better understand what the future looks like for Maven, it is important to look back on Ross Levinsohn’s illustrious history.
Ross Levinsohn did not have a dramatic start. He earned his communications degree from American University, and he set out with positions in media companies. He worked at HBO. He attained executive status at CBS Sportsline. Then, on the cusp of moving ahead, Levinsohn felt the call to pursue his own unique ambitions. He could see that the future of media was digital.
Accordingly, he made distinctive career choices. At Fox Interactive Media, he pushed for new digital properties. When he joined Tribune Publishing, he helped newspapers make the shift to digital growth. He was even chosen to help a digital giant like Yahoo find stability in the market. By the time he provided leadership at Guggenheim Digital Media with properties like Billboard Magazine and the Hollywood Reporter, it was clear that Levinsohn had found his niche.
Maven initially tapped Levinsohn to be in charge of Sports Illustrated. Obviously, Sports Illustrated is a brand known around the world. It is much loved, but it never made a fluid switch to digital media. Instead, the brand struggled to connect with modern consumers. It was at risk of losing relevancy altogether, and it was possible that the magazine would shut down.
In a last-ditch effort to give new life to the magazine, it was picked up by Maven. As a media company, this was a good home for Sports Illustrated. Even so, new leadership was needed. Therefore, in 2019, Levinsohn was hired to turn things around. He pushed the website. With a new look, he then implemented a new paywall. This allowed Sports Illustrated to be profitable once more.
This is how Ross Levinsohn came to be the natural choice for CEO. His history is clear, and his future is bright.