Desiree Perez: Commitment to philanthropy and humanitarianism is a driving force in the success of a business
This mainstream awareness of social justice issues has emphasized philanthropy and humanitarianism on their radars for corporations. However, many businesses still seem to be engaged in these activities as obligatory charity work rather than something they’re invested in and committed to. No long-term commitment is seen. At Desiree Perez Roc Nation, however, they have always taken a different approach: philanthropic giving and supporting social justice capabilities are entwined into its corporate culture from the outset. They enact societal change responsibly – it’s also just good for business!
Companies that make humanitarianism one of their core values can organically attract like-minded people who help further their mission. This leads to increased productivity and more success overall. Desiree Perez notes that one way to ascertain the company employs the right staff is by asking them about what they do in their individual lives for humanitarianism and society volunteering and how they handle this work during an interview process. We narrowed down possible applicants to those who share similar interests with our company based on philanthropic values (and encourage participation).
When an organization is seen as socially liable and humanitarian, Desiree Perez says it can entice well-established client and customer commitment. To scale-up philanthropic work, it’s crucial to commit staff to the projects you’re undertaking. Ask them for input and let them participate. Engage with those supported by your work – they will form a community around your shared mission! When considering community associates to work with, examine assurance of their participation in tasks before teaming up.
Desiree Perez is confident that the values rooted in the company’s philanthropy and humanitarianism are a driver for the company’s success. Other companies can also achieve success by redirecting their efforts to these values. The team is dedicated to ensuring sustainable, transformative, and actionable influence in everything they do, from partnering with a recently developed philanthropic organization.