OSI Group’s Partnership Is Impossibly Good
OSI Group has partnered with Impossible Foods to co-manufacture Impossible Burgers in a step that will allow Impossible Foods to match the demand for their burgers following a partnership with Burger King and an expansion into the retail marketplace.
Impossible Burgers are a meatless substitute for traditional beef patties, praised for closely matching the texture and taste of actual ground beef burgers. Impossible Foods originally only sold their Impossible Burgers in partnering restaurants.
As the production of Impossible Burgers has increased, the availability of vegetarian burgers has spread to more and more restaurants and larger and larger franchises such as White Castle, Red Robin, Bar Louie and Houlihan’s.
However, the demand for more burgers by consumers has outpaced the supply, especially after a recent partnership with Burger King allowed the fast-food giant to sell the Impossible Whopper internationally. To combat its supply shortage, Impossible Foods partnered with OSI Group, a meat manufacturing company known for being a major supplier for McDonald’s. The meat manufacturer is attempting to make it’s production methods more sustainable, and a partnership with Impossible Foods is a step in the right direction.
OSI Group is well suited for the task of supplying Impossible Burgers worldwide due to its large infrastructure, maintaining a total of 65 factories in 17 countries. Impossible Foods, in comparison, has only a single location located in Oakland, California. OSI Group began manufacturing the Impossible Burger at their Chicago based factory in July of 2019. Manufacturing of the meatless burger soon expanded from the Chicago location to other factories. Impossible Foods states that the deal doubled the production of Impossible Burgers within months and quadrupled production by the end of 2019.
OSI Group will continue to co-manufacture Impossible Food products, not only limited to the Impossible Burger. Impossible Foods also offers Impossible Pork as of March 2020 and will soon release Impossible Sausage.
For More info: www.foxbusiness.com/features/impossible-foods-meatless-burger-osi-group