How Richard Liu is Changing the Future of Global E-commerce?
Richard Liu is the founder and CEO of the third-largest Internet company in the world, JD.com. The Chinese retailer JD.com is known for its innovation and groundbreaking projects, which are just many of the reasons for the company’s prominence in the e-commerce world. Since the humble beginning as a small store in Beijing in 1998, the company has prospered to become a global force in e-commerce.
Relying on the motto of providing authentic products and fast customer service, JD.com became an instant hit among millions of Chinese consumers. Rather than relying on others, the company sourced its products directly from the distributors, which enhanced quality control. To improve the delivery of products, JD.com had launched nearly 3,210 delivery stations in 1,862 Chinese counties by 2014. Using these pickup stations, customers can collect their products without waiting for the product to arrive.
The innovation continued with the development of an in-house logistics system that controlled every aspect of supply-chain as opposed to using third-party distributors. In 2014, the company was listed on NASDAQ and just two years later it gained entry into the prestigious Fortune 500 list. Under the leadership of its founder, Richard Liu, innovation has gathered pace with the introduction of Drones for delivering the products. As of 2019, the company deploys more Drones for packet delivery compared to any other global business.
To commemorate the success of Richard Liu, he was named “2011 Chine Economic Person of the Year” by the largest national TV network, CCTV. He is also credit as the leading Chinese business leader and businessmen. Richard frequently addresses gathering of global think tanks at the World Economic Forum. His leadership qualities are also regarded by Fortune Magazine, which considers Richard as the top 50 global leaders. Richard Liu, also known as Richard Qiangdong Liu, spends at least one day every year as a deliveryman for his company.
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