How BeachBody Helps Customers Achieve Health From Home
Working out from home has a number of benefits, and it’s become an incredibly popular option in recent years. With home workouts, consumers don’t have to pay for a gym membership or waste time traveling to and from the gym, so many people find it easier and more motivating. One of the companies at the forefront of the rise of home fitness is BeachBody, a health and wellness brand that offers a wide variety of exercise videos, workout gear, and nutritional supplements.
BeachBody was established in 1998 in Santa Monica, California. At its inception, the company focused solely on fitness videos. However, over the years, the brand has expanded to offer many other wellness products. One of its most well-known products is Shakeology, a nutritional shake containing protein, superfoods, probiotics, and other ingredients. Shakeology helps to fill in the most common nutritional gaps in the standard American diet, and it can reduce hunger, cravings, and overeating.
Many customers use Shakeology and the brand’s other nutritional supplements in addition to the home fitness videos. The company offers videos for virtually every type of fitness, including bodyweight workouts, weightlifting, dance, and yoga. Some of their most famous programs include Insanity, P90X, and 21 Day Fix.
The variety and accessibility of the brand’s content is likely the reason for its success. The company appeals not only to current fitness enthusiasts but also to people who are new to exercising. Because it’s so easy to access the videos through the internet, the brand shows great engagement and retention rates.
CEOs Carl Daikeler and Jon Congdon are at the heart of BeachBody’s accomplishments. The two founded the company in the 1990s after recognizing a need for easily accessible home workout videos. Carl Daikeler’s background in product marketing was especially helpful in the company’s early days as he and Congdon used creative solutions to advertise their program with minimal funding from investors.
In 2014, the company reached $1 billion in annual sales. Throughout 2020, they saw even more dramatic growth as the coronavirus pandemic forced regular gym-goers to turn to home workout options. With the rise in demand for convenient fitness solutions, BeachBody’s loyal customer base will continue to expand.